Why We Chose Dancheong for Our Packaging
Packaging protects a product.
But for Bapmoo, packaging is also the very first greeting.
It is the first moment someone encounters our brand — often as a gift,
often before the spoon is even held in their hand.
So we asked ourselves:
How do we want to say our first hello?
We could have chosen something minimal.
We could have chosen something purely modern.
But what we wanted to deliver was not just a box.
We wanted to deliver a 마음 — a gesture of care that reaches the table.
That is how dancheong became part of Bapmoo.
Dancheong: A Pattern That Protects
Dancheong is the traditional decorative coloring found in Korean palaces and temples.
It is not only beautiful.
It was originally created to protect the structure — and at the same time to wish for peace, balance, and good fortune for everyone who enters the space.
It exists not just to decorate, but to safeguard.
This felt deeply similar to what a spoon represents to us.
A daily object.
Something that stays close for a long time.
Something that quietly takes care of a person’s meals.
That is why dancheong naturally became the language of our packaging.
The Five Colors and the Wish for a Complete Life
The five traditional colors of dancheong
blue-green(청), red(적), yellow(황), white(백), and black(흑)
come from the philosophy of Obangsaek.
They represent the balance of the universe.
Different colors, different energies,
yet together they create harmony.
We saw a resemblance between these colors and the dining table.
A place where busy days and slow evenings coexist.
Where meals are sometimes shared and sometimes taken alone.
Where life finds its balance again and again.
We chose these colors with a wish:
That the lives of those who use Bapmoo may be as harmonious and abundant as these five colors.
That a simple spoon and chopsticks set may become a small symbol of
balance, nourishment, and good fortune.
The Most Korean Way of Welcoming Someone
Dancheong was used in places of the highest respect — palaces and temples.
It was a way of honoring the people who entered the space.
At Bapmoo, we wanted to treat the user in the same way.
Not as a customer,
but as a valued guest.
The moment the box is opened, the dancheong pattern becomes our unspoken message:
“We prepared this with great care for you.”
This is our way of expressing a very Korean form of hospitality.
A Small Space on the Table
Just as dancheong protects a building,
we hope our packaging carries a quiet wish for the peace of your table.
It is not just a container.
It completes the meaning of the gift.
Because when a gift is given,
what is delivered is never only the object — but the intention behind it.
Why Dancheong, in the End
Dancheong is traditional.
But for us, it is not about the past.
It is about bringing a meaningful symbol into everyday life.
We chose something that can be looked at for a long time,
rather than something that is simply eye-catching.
We chose a way to deliver care,
rather than a way to decorate.
That is why our packaging is dancheong.
Explore our Korean Spoon & Chopsticks Gift Sets
Discover the story behind our Korean tableware.
Discover the story behind our Korean tableware.